The operator says it benefitted from initiatives designed to boost ridership during the Christmas and New Year period at the end of 2013 which attracted an additional 122,000 passengers.

NTV's loyalty programme, Italo More, has proved popular with 365,835 members and received a boost under a campaign entitled "More friends, more benefits." NTV also says it is building its social media presence with 753,000 Facebook fans and 78,000 Twitter followers.

NTV operated 17,380 trains in 2013 of which 94% arrived on time. A new service was launched on December 15 between Milan, Bologna, Rimini and Ancona with three round trips a day, one of which also serves Turin.