The campaign will also highlight the important role rail plays in developing greener, safer and more sustainable transport solutions, as well as demonstrating what the European rail supply industry can offer and the contributions its workforce can make to climate action.

The partners involved in the campaign include Alstom, Bombardier, CAF, Faiveley Transport, Hitachi Rail, Knorr Bremse, Lucchini RS, Siemens Mobility and Strukton Rail.

During the online launch on October 21, Unife chairman, Mr Henri Poupart-Lafarge, said the campaign had three goals.

The first was to highlight the change that could be effected though working in the rail industry.

“All our fellow citizens, our colleagues, are looking to work for companies that are really changing the world, and our companies in the rail sector are changing the world for the good,” Poupart-Lafarge said.

“We know that the population and the younger generation are increasingly aware of these climate change challenges, and they are also increasingly willing to work for companies which are making a difference. I think our sector is making a difference and maybe it’s not well known enough.”

Poupart-Lafarge said the campaign will also highlight the innovative tendencies of the rail industry, another aspect he says is not well known outside of the sector.

The final point of the campaign is to increase and develop diversity within the sector, in areas such as gender, skill set, age, and background.

A survey presented during the launch from 2000 residents across Europe aged 16 to 25, known as Generation Z, found that three fifths of respondents would change their travel habits to practice sustainability, and would also support more government investment in research and development to support sustainable transport.

Around half of respondents said they were looking for careers and study opportunities that would benefit the plant, with women in science, technology, engineering, and mathematics (STEM) careers more interested in working for sustainable employers.