The Justride Validator supports all major ticketing formats including paper and mobile barcodes, contactless bank cards (cEMV) and smartcards (NFC), as well as bluetooth. Masabi says the system possesses the necessary capabilities to meet the demands of account-based ticketing (ABT), including in large cities, but has a price point that makes next-generation ticketing accessible to transit agencies and operators in smaller towns and cities.

“Ticketing using contactless bank cards and smart devices - it’s what passengers are expecting and what transport providers are demanding,” says Mr Brian Zanghi, CEO of Masabi. “However, the reality is that the hardware requirements have made it cost-prohibitive for many transit authorities around the globe. By failing to make tap and ride ticketing accessible to all transport agencies, the industry has been failing passengers.

“Through combining our Software as a Service (SaaS) approach, together with this innovative affordable hardware, we are fundamentally changing the economics of ABT, opening it up to cities and transport authorities of any size and budget.”

The new device provides a pole-mounted validation solution, which has been designed to meet accessibility standards, including the United States Americans with Disabilities Act. It is also EMV Level 1 and 2 Compliant with support for MasterCard, Visa, American Express, Apple Pay, Google Pay and others.

In addition, the device includes features such as built-in GPS and cellular connectivity, vehicle-wide and network-wide pass-back protection.